UTM Builder & Campaign Tracker

UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that allow Google Analytics to track where your traffic comes from. The five standard parameters are: utm_source (where traffic comes from, e.g., 'facebook'), utm_medium (the marketing medium, e.g., 'qr_code'), utm_campaign (your campaign name, e.g., 'summer_sale'), utm_term (paid keywords), and utm_content (for A/B testing different creatives).

UTM tags give each QR destination link a source, medium and campaign label. Add parameters such as utm_source=flyer&utm_medium=qr&utm_campaign=summer_menu to identify the link. With GA4 collection running on the destination site, compare recorded visits from your store-window and takeaway-menu QR codes.

UTM parameters label campaign traffic and create URL variants that search engines can crawl. If you manage the destination website, use your preferred page URL in internal links and sitemaps, and check that equivalent tagged versions reference the intended canonical URL.

Source is WHERE the traffic comes from (e.g., 'instagram', 'flyer', 'billboard'). Medium is HOW the traffic arrived (e.g., 'qr_code', 'email', 'cpc'). Campaign is the WHAT: your marketing initiative name (e.g., 'black_friday_2024', 'product_launch'). Think of it as: Source = The location, Medium = The method, Campaign = The reason.

Yes. QRLynx's UTM Builder is free to use and creates tagged URLs in your browser. With a QRLynx account, the free Starter plan includes dynamic QR codes with scan analytics. Paid plans offer more active dynamic-code capacity and longer analytics history. Compare plans.

Yes. QRLynx saves your recently used sources, mediums, and campaigns locally in your browser. Next time you build a link, your common values will auto-suggest, saving you time on repetitive tasks.

With GA4 collection running on your destination website, recorded visits from tagged links can appear in Reports > Acquisition > Traffic acquisition. Review Session source/medium and Session campaign to compare the traffic GA4 collects after visitors open the link.

Our tool handles this intelligently. If your URL is example.com/page?ref=partner, we'll append UTM parameters correctly as example.com/page?ref=partner&utm_source=.... We use proper URL encoding to ensure nothing breaks.

Yes, it's best practice. Google Analytics treats 'Facebook' and 'facebook' as different sources. Our tool automatically converts all UTM values to lowercase and replaces spaces with underscores to ensure consistency in your reports.

Absolutely! That's the whole point. After building your UTM-tagged URL, click 'Create QR Code' and you'll be taken directly to our QR Code Generator with your link pre-filled. One seamless workflow.

Longer URLs create denser, more complex QR codes that are harder to scan, especially from a distance or on small prints. Our premium plans include URL shortening, so your QR codes stay clean and scannable while the full UTM link works behind the scenes.