Turn Scanners into Subscribers
Most users don't buy on the first scan. Re-engage them with ads on Facebook, Google, TikTok, and LinkedIn after they interact with your QR code.
The Missing Link in Offline Marketing
When someone visits your website, you can track them. But what about when they scan a flyer, a billboard, or a product label? Usually, that data is lost the moment they leave.
QR Lynx Retargeting Pixels bridge the gap between offline interest and online conversion. By firing tracking pixels (like Facebook Pixel or Google Tag) the instant a user scans, you can add them to your custom ad audiences.
This allows you to serve targeted follow-up ads to the exact people who showed interest in your physical product, dramatically increasing your ROI.
Marketing Superpowers
Advanced tracking for serious marketers.
Multi-Platform Support
Integrate with Facebook, Google Ads, LinkedIn, TikTok, Snapchat, and more from a single dashboard.
Build Custom Audiences
Create a 'Scanned Flyer' audience in Facebook Ads Manager and target them with a specific special offer.
Track Conversions
Measure exactly how many scans led to a purchase or sign-up by connecting the scan event to your final goal.
Cross-Device Tracking
If they scan on mobile but buy on desktop later, pixel networks can often bridge that identity gap for you.
Instant Activation
Pixels fire immediately upon scan redirection. The user doesn't even need to wait for your website to load.
Privacy Compliant
Designed to work within standard privacy frameworks, ensuring data is handled responsibly.
Standard vs Retargeting QR
Standard QR Codes
- • Directs user to website only
- • One-time interaction opportunity
- • No ad platform integration
- • High bounce rate = lost lead
Retargeting QR Codes
- • Fires ad pixels before redirect
- • Enables long-term re-engagement
- • Syncs with FB/Google Ads
- • Scan = Qualified Lead
How to Add Retargeting Pixels
Start building your audience.
Get Your Pixel ID
Go to your ad platform (e.g., Facebook Events Manager) and copy your alphanumeric Pixel ID.
Configure QR Code
Create a Dynamic QR. In the 'Retargeting' tab, select your platform (Facebook, Google, etc.) and paste the ID.
Launch & Re-Engage
Distribute your code. As people scan, your ad audience populates automatically. Launch your ads to target them!
Retargeting Strategies
Turn offline traffic into online sales.
E-Commerce
User scans a product tag but doesn't buy. Show them an ad with a 10% discount code an hour later on Instagram.
Real Estate
Homebuyer scans a 'For Sale' sign. Retarget them with a video tour of the property on YouTube.
Event Promotion
People scan a festival poster. Retarget them with 'Early Bird Ticket' countdown ads.
App Installs
User scans 'Download App' but doesn't install. Target them with App Install ads on Twitter/X.
B2B Lead Gen
Prospect scans your business card at a conference. Target them with a LinkedIn case study ad.
Restaurant Menu
Diners scan the menu. Retarget them on Friday afternoon with a 'Join us for Happy Hour' ad.
Retargeting FAQs
Common questions about pixel tracking.
Which platforms do you support?
We support major ad platforms including Facebook (Meta) Pixel, Google Ads (GTag), LinkedIn Insight Tag, TikTok Pixel, Snapchat Pixel, and Pinterest Tag.
Is this feature included in the Free plan?
No, Retargeting Pixels are an advanced feature exclusive to our Enterprise plan due to the high value and server resources required.
Does the user need to accept cookies?
The pixel firing happens on the intermediary redirect page. We comply with standard cookie consent policies, so if you enable 'Cookie Consent' on your QR landing pages, users may need to accept.
Where do I find my Pixel ID?
This is found in your ad account settings (e.g., Facebook Business Manager > Events Manager). You simply need the ID string, not the full script code.
Can I add multiple pixels to one QR?
Yes, you can fire a Facebook Pixel and a Google Tag simultaneously from the same scan to build audiences on both platforms.
How fast does the audience update?
It depends on the ad platform, but typically Facebook and Google audiences populate within a few hours of the scan event.
Do I need to install code on my website?
No! That's the beauty of it. The pixel fires on our redirect server. You don't need to touch your destination website's code at all.
Can I track specific campaigns separately?
Yes, you can assign different Pixel IDs or standard events (like 'ViewContent' or 'Lead') to different QR codes to segment your data.
By QRLynx Team · Last updated: