Retarget Users Who Scan Your QR Codes

QRLynx supports Facebook Pixel (Meta Pixel), Google Ads (Google Tag), TikTok Pixel, LinkedIn Insight Tag, and Google Tag Manager. You can add one or multiple pixel IDs to any dynamic QR code, and the tracking fires when the user scans and visits the destination page.

QR code retargeting lets you add tracking pixels (Facebook, Google, TikTok, LinkedIn) to your dynamic QR codes. When someone scans the code, the pixel fires on the redirect page, adding that person to your retargeting audience. You can then show them follow-up ads on social media and display networks — even though they interacted offline via a QR scan.

When a user scans your QR code, they are briefly routed through QRLynx redirect page where your tracking pixels fire. The pixel drops a cookie on the user device, adding them to your ad platform audience (e.g., Facebook Custom Audience). The user is then immediately forwarded to your destination URL. The entire redirect takes under 50ms.

Yes — that is exactly what QR code retargeting does. By attaching a Facebook Pixel, Google Tag, or TikTok Pixel to your QR code, every person who scans it gets added to your retargeting audience. You can then serve them follow-up ads for days or weeks after the scan.

In QRLynx, go to your QR code settings and open the Retargeting Pixels section. Paste your Facebook Pixel ID (found in Meta Events Manager). Save — and every future scan of that QR code will fire the pixel. You can also add Google Tag and TikTok Pixel simultaneously on the same QR code.

No. Static QR codes link directly to a URL with no intermediary page, so there is nowhere for a tracking pixel to fire. Retargeting requires a dynamic QR code that routes through a redirect page where the pixel can execute. QRLynx dynamic codes support retargeting on Business ($29/mo) and Enterprise ($99/mo) plans.

QR code retargeting uses standard tracking pixels (the same ones used on websites), so the same privacy rules apply. Under GDPR, you may need cookie consent. Under CCPA, you must disclose data collection. QRLynx supports consent gates that can display a privacy notice before the redirect, letting you collect opt-in consent.

Yes — retargeting is exclusively a dynamic QR code feature. The dynamic redirect is what enables the pixel to fire between the scan and the destination. Static QR codes cannot support retargeting because they encode the destination URL directly with no redirect layer.

Conversion rates vary by industry and campaign, but QR code retargeting audiences tend to perform 2-5x better than cold audiences because the person has already shown real-world interest by scanning a physical QR code. Typical retargeting click-through rates are 3-5x higher than standard display ads.

Step 1: Add your pixel ID to your QR code in QRLynx. Step 2: Deploy your QR codes (print, stickers, packaging). Step 3: As people scan, they are added to your pixel audience. Step 4: In your ad platform (Facebook Ads Manager, Google Ads), create a campaign targeting that custom audience with follow-up messaging.

Yes. QRLynx fully supports Meta Pixel (formerly Facebook Pixel). Enter your Pixel ID in the retargeting settings, and every scan fires the PageView event on Meta. You can then create Custom Audiences in Meta Ads Manager based on people who scanned your QR codes.

QR code retargeting audiences are significantly more engaged because they took a physical action (scanning a code in a store, on packaging, or at an event). This intent signal means higher click-through rates (3-5x), lower cost per click, and higher conversion rates compared to standard display retargeting from website visits alone.